Video: SRK thought leadership panel asks ‘What if mining was cool?’

The fact is that there’s a disconnect between the mining industry’s view of itself and the way the public at large sees […]
SRK Consulting’s ‘What if mining was cool’ panel at CMJ’s Reimagine Mining Symposium on Oct. 13. Clockwise from top left: Daniella Dimitrov, Siri Genik, Erin Bobicki and Gary Poxleitner. Credit: CMJ

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The fact is that there's a disconnect between the mining industry's view of itself and the way the public at large sees it. In a thought leadership panel at CMJ's Reimagine Mining Symposium on Oct. 13, mining consultancy SRK asked the question: 'What if mining was cool? Discussing their personal paths to the mining sector, the panellists talked about the best way to reach young people, diversity and inclusion in the sector, and the stories that could help improve the public perception of mining.

The panel was moderated by Gary Poxleitner, principal mining consultant with SRK, and included: Daniella Dimitrov, executive vice-president and CFO of Iamgold; Erin Bobicki, associate professor of mineral processing, University of Alberta; and Siri Genik, principal and founder of Bridge Consult.

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